HCP-focused copywriter with a background in science journalism

About

I have a passion for storytelling; I love bringing my clients’ brands to life and helping them connect with their audience.

 

Alanna Kennedy-Gorman

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I started my career in science journalism and cancer advocacy. In 2006, I helped launch the American Association for Cancer Research patient magazine, CR magazine. I later helped with the rebranding and relaunch of the publication as Cancer Today.

My early work in cancer advocacy and journalism continues to inform my work today as health care focused advertising writer. While I work largely in the HCP-focused space, I understand that patient needs are at the heart of any pharmaceutical campaign. I can see the bigger picture behind the science and I bring that to everything I do for my clients and my team.

 

 

 

 

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